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New to you. Next level satisfaction.
IQOS heats tobacco and gives you a real taste experience.
Welcome to a world without the smell of smoke.
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No smell of cigarette smoke
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Heats tobacco instead of burning it
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Real taste experience
Show me how IQOS works.
IQOS is an easy and intuitive pocket-sized electronic device that heats the tobacco sticks.
The heat releases the flavor of the tobacco and also creates a vapor.
Watch the video below to see how IQOS works or read about it here.
Important information: IQOS is not risk-free.
IQOS ILUMA PRIME New
Next level forward.
Discover our new IQOS ILUMA series that bring your experience to the next level
Compare IQOS devices.
Let us take you through 3 new possibilities in 4 different colors.
New
IQOS ILUMA PRIME
Refined and advanced.
New
IQOS ILUMA
Familiar and enhanced.
New
IQOS ILUMA One
Pocket-sized and ideal on the go.
Do not use SMARTCORE-sticks with previous IQOS™ generations, as this may cause damage to your device. SMARTCORE-sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.
See important information.
See important information.
Your style. Your details.
Mix and match as you go our widest range of accessories. Ever.
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