Discover IQOS.
Next level smoke-free
WITHOUT SMOKE
IQOS is an electronic device that heats tobacco, releasing the true flavor of tobacco, without fire, ash and cigarette smoke smell
Try IQOS and discover the benefits.
How IQOS works
Get to know IQOS for a better experience.
Dive into our video to learn more.
Science meets dedication
More than 400 scientists are working on state-of-the-art heated tobacco systems for adult smokers to provide them with an alternative choice than continued smoking.
Important information: IQOS is not risk-free.
Want to go smokeless?
All benefits included.
When you buy your IQOS, we automatically register it.
Why? So you can get all of this: