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HEETS - Tobacco menthol flavor

Several of our HEETS have menthol

Currently, there are six different HEETS products, wherein three products contain menthol. The HEETS Blue Selection has a distinctive intense menthol flavor, as the tobacco is infused with peppermint as well as subtle hints of vanilla. HEETS Turquoise has a lighter tobacco blend combined with a balanced menthol flavor. HEETS are not covered by the ban on menthol cigarettes and roll-your-own tobacco that enters into force on May 20th, 2020.

What is IQOS & HEETS?

During 2019 Philip Morris launched an electronic device in Sweden called IQOS, this is a device that heats smoke-free tobacco. The tobacco used with IQOS is called heatsticks and are sold under our brand HEETS. In contrast to cigarettes, our HEETS are shorter and used in a completely different way. For example, a lit cigarette burns the tobacco creating a combustion that releases nicotine and flavor from the tobacco. Instead of combustion, IQOS uses a heat blade (HeatControl™ Technology) that heats the tobacco in our HEETS. This creates an aerosol instead of smoke, all while delivering a cigarette like experience but without fire, ash or smoke smell – a smoke free alternative to cigarettes.

Where can I learn more about IQOS & HEETS?

IQOS can be bought in our own web shop or in any of our stores or resellers. HEETS can be bought in our web shop , tobacco stores, food stores, and kiosks. Find the closest retailer here .

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.