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Philip Morris Opens IQOS Flagship Store in Stockholm

Our latest innovation to contribute to make Sweden smoke-free, is now found in Sturegallerian, in the heart of Stockholm. In our IQOS Flagship Store we offer a big assortment of IQOS products and our IQOS Experts will answer any questions about IQOS and its technology.

IQOS is a new, innovative product that, thanks to a technology called HeatControl™, creates a new way of using tobacco, without smoke. HEETS are heatsticks which are used in the IQOS device. The device has a heat blade which, through advanced technology, heats the tobacco without burning it — creating a smoke-free vapour.

IQOS is intended for existing smokers, who are looking for alternatives. The best choice, of course, is using no tobacco at all. IQOS comes with a 60-days money-back guarantee. If you do not want to keep your IQOS after using it for 60 days, you can easily return it to get a full refund. Our on-site experts are there to help interested smokers in their transition to a smoke-free life.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.