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Philip Morris opens store in Westfield Mall of Scandinavia

We opened our third IQOS Store in Sweden, this time in Westfield Mall of Scandinavia . We do not sell our cigarettes here, only our smoke-free products within the new category called heat-not-burn.

Heat-not-burn is a new technology that gives today’s adult smokers a smoke-free alternative to cigarettes. The IQOS electronic system heats the tobacco during use rather than burning it creating a vapor instead of smokeand consequently, no smoke-smellor secondhand smoke is formed.

The store is open every day of the week between 10:00-21:00 and there is always experienced staff present who can explain how our smoke-free products works.

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