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Philip Morris opens store in Täby Centrum

We have now opened our fourth IQOS Store in Sweden, this time in Täby Centrum. At the store, we only sell smoke-free products that are part of a new category called heat-not-burn.

Contrary to cigarettes, heat-not-burn is a category of products that uses a technology to heat the tobacco instead of burning it. There is no smoke or no ash since the tobacco is not burned. IQOS is the name of our products with our HeatControl Technology and are used with smoke-free tobacco called heatsticks.

The products available in the store are IQOS 3 DUO and IQOS 3 MULTI as well as a variety of accessories in various colors and formats.

Our IQOS Store is open 10 AM – 8 PM on weekdays and 10 AM – 6 PM on weekends. In the store, there are experienced staff who can explain how IQOS and our HeatControl Technology work.

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