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HEETS for IQOS – new toasted tobacco flavors

Our HEETS portfolio has many options

The range of HEETS for IQOS products has already been providing a wide choice of flavors. There are options with tobacco taste of different intensity and a selection of variants that contain menthol. And we are continuously working on improving and expanding the range of our flavors.


In January 2021 we are expanding the portfolio with two new HEETS flavors

HEETS RUSSET SELECTION is a strong, toasted tobacco blend balanced with malty aroma notes.
HEETS TEAK SELECTION is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.


What is IQOS & HEETS?

During 2019 Philip Morris launched an electronic device in Sweden called IQOS, this is a device that heats smoke-free tobacco. IQOS is not a vape and not an e-cigarette because it is used with real tobacco and not an e-liquid. The tobacco used with IQOS is called heatsticks and are sold under our brand HEETS. In contrast to cigarettes, our HEETS are shorter and used in a completely different way. For example, a lit cigarette burns the tobacco creating a combustion that releases nicotine and flavor from the tobacco. Instead of combustion, IQOS uses a heat blade (HeatControl™ Technology) that heats the tobacco in our HEETS. This creates an aerosol instead of smoke, all while delivering a cigarette like experience but without fire, ash or smoke smell – a smoke free alternative to cigarettes.


Where can I learn more about IQOS & HEETS?

IQOS can be bought in our own web shop or in any of our stores or resellers. HEETS can be bought in our web shop, tobacco stores, food stores, and kiosks. Find the closest retailer here.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.