Our HEETS portfolio has many options
The range of HEETS for IQOS products has already been providing a wide choice of flavors. There are options with tobacco taste of different intensity and a selection of variants that contain menthol. And we are continuously working on improving and expanding the range of our flavors.
In January 2021 we are expanding the portfolio with two new HEETS flavors
What is IQOS & HEETS?
During 2019 Philip Morris launched an electronic device in Sweden called IQOS, this is a device that heats smoke-free tobacco. IQOS is not a vape and not an e-cigarette because it is used with real tobacco and not an e-liquid. The tobacco used with IQOS is called heatsticks and are sold under our brand HEETS. In contrast to cigarettes, our HEETS are shorter and used in a completely different way. For example, a lit cigarette burns the tobacco creating a combustion that releases nicotine and flavor from the tobacco. Instead of combustion, IQOS uses a heat blade (HeatControl™ Technology) that heats the tobacco in our HEETS. This creates an aerosol instead of smoke, all while delivering a cigarette like experience but without fire, ash or smoke smell – a smoke free alternative to cigarettes.