From cigarettes to the technology-driven category of heat-not-burn. We have taken an additional step towards a smoke-free society.
This spring we introduced our new category heat-not-burn with electronic products for tobacco heating such as IQOS 3 and IQOS 3 MULTI and the smoke-free tobacco product HEETS. These products therefore heat the tobacco rather than burning it creating a vapor instead of smoke.
We are now following up on the previous launch with a new and upgraded product: IQOS 3 DUO. IQOS 3 DUO has a longer battery life, which means that the product can be used twice in a row without the need to recharge the Holder in between. The new IQOS 3 DUO also provides the fastest Holder charging to date.
This is an additional step in our strategy towards a smoke-free society.