Over a decade of development and billions invested.
Tobacco Meets Modern Technology
The technology goes hand in hand with the science. We have developed a whole new way of using tobacco by combining science and technology. The result is IQOS.
Heating vs. Burning
Heating tobacco, rather than burning it, may seem like a small change - but it redefines the tobacco experience. When using a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. When using the IQOS it heats tobacco to a temperature up to 350°C, releasing the tobacco flavour and nicotine without burning the tobacco.