Continue with login


IQOS is our innovative alternative to smoking.

Choosing to heat tobacco, rather than burning it, is what sets IQOS apart from cigarettes. Through heating we are able to accentuate the tobacco taste.

More about IQOS

IQOS heats real tobacco and delivers a cigarette-like experience, without fire, ash and smoke smell.

Learn more


HEETS is a new way to use tobacco and is available in five different flavours.


How it Works

State of the art technology and pioneering science is the backbone of IQOS. We have developed IQOS to phase out cigarettes. The HeatControl™ Technology heats the tobacco up to 350◦C, without burning it. The result? The taste of tobacco – no flame, no ash and no smoke smell.

Learn more

Our IQOS Family


The IQOS 3 is here with an ergonomic and modern design, shaped with the latest technology for an optional heat-not-burn experience. IQOS 3 consists of two parts; the Pocket Charger and the Holder. IQOS 3 is used together with a heatstick which contains tobacco. With IQOS 3 20 heatsticks can be used before the Pocket Charger needs charging.



fi   MULTI

The IQOS 3 MULTI is an integrated solution with the Holder and the Pocket Charger all in one. With the IQOS 3 MULTI charging is not needed between every use of the Holder. The battery needs charging only after the usage of 10 heatsticks. IQOS 3 MULTI is a perfect compliment to the IQOS 3 for days on the go.



This website contains information of tobacco products and is only to be viewed by people 18 years or older who live in Sweden.
Are you 18 years old or above?
You must be 18 or over to access materials on this site