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A new alternative to smoking




IQOS 3 DUO device in velvet grey

What is IQOS?

IQOS 3 DUO device in velvet grey

IQOS is our innovative alternative to smoking. Choosing to heat tobacco, rather than burning it, is what sets IQOS apart from cigarettes. Through heating we are able to accentuate the tobacco taste.

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IQOS heats real tobacco and delivers a cigarette-like experience, without fire, ash and smoke smell.

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HEETS

HEETS is a new way to use tobacco and is available in eight different flavours.

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How IQOS Works

IQOS 3 DUO video button

State of the art technology and pioneering science is the backbone of IQOS. We have developed IQOS to phase out cigarettes. The HeatControl™ Technology heats the tobacco up to 350°C, without burning it. The result? The taste of tobacco – no flame, no ash and no smoke smell.

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IQOS 3 DUO video button

New member in the IQOS family

IQOS 3 DUO in gold

The elegant and compact style of IQOS 3 DUO now provides two consecutive uses without any Holder recharge. A total of 20 uses before needing to recharge with cable.

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A perfect complement to IQOS 3 DUO when you are on the move. A total of 20 uses before needing to recharge with cable.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.