A new alternative to smoking

What is IQOS?

IQOS is our innovative alternative to smoking. Choosing to heat tobacco, rather than burning it, is what sets IQOS apart from cigarettes. Through heating we are able to accentuate the tobacco taste.

More about IQOS

IQOS heats real tobacco and delivers a cigarette-like experience, without fire, ash and smoke smell.

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HEETS

HEETS is a new way to use tobacco and is available in six different flavours.

How IQOS Works

State of the art technology and pioneering science is the backbone of IQOS. We have developed IQOS to phase out cigarettes. The HeatControl™ Technology heats the tobacco up to 350°C, without burning it. The result? The taste of tobacco – no flame, no ash and no smoke smell.

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New member in the IQOS family

The elegant and compact style of IQOS 3 DUO now provides two consecutive uses without any Holder recharge. A total of 20 uses before needing to recharge with cable.

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