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What is heated tobacco?

The HeatControl™ Technology heats the tobacco instead of burning it for tobacco taste with no fire, no ash and no smoke smell. Read on to find out more about heated tobacco.

The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products. A cigarette has to be lit in order to be smoked. It burns at 800°C at the tip of the cigarette, but can reach above 800°C during a puff. PMI’s heated tobacco device IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco flavor with no fire, no ash, and no smoke smell.

What are heated tobacco products?

Heated tobacco products do exactly what their name suggests: they heat tobacco instead of burning it. IQOS heats tobacco up to 350°C without burning it. This delivers a cigarette like experience, without any fire, ash or smoke smell.

How do IQOS work?

All IQOS devices work in the same way. A brief description is that IQOS is used together with our tobacco sticks, also called HEETS. You insert a tobacco stick into your unit and press a button to turn on the heater. Through an even heating process in IQOS, this results in a cigarette-like taste and experience but without fire, ash or smoke smell. When the heat stick is used, remove it from your device and discard it. Before using your IQOS for the first time, we have created step-by-step guides for both IQOS 3 DUO and IQOS 3 Multi.

Our heated tobacco devices

Currently, there are two IQOS devices available in two different versions. The first version has two main components – a holder and a charger. The second type of device is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.

Within the first category is our most advanced IQOS device yet, IQOS 3 Duo . It provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it’s equipped with our fastest charging holder to date and comes with customization options thanks to our wide range of IQOS accessories.

Our devices are lightweight and portable with a wide range of customization options which help IQOS legal age users to make it uniquely theirs.

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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.