IQOS ILUMA breakthrough technology.
Meet next level smoke-free innovation with IQOS ILUMA.
Next level smoke-free.
With the help of a few technological breakthroughs, the all-new IQOS ILUMA allows you to experience a smoke-free.
IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the tobacco stick, using induction. So, the tobacco is heated instead of being burned.
Do not use SMARTCORE-sticks with previous IQOS™ generations, as this may cause damage to your device. SMARTCORE-sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.
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Next level technology.
Shop the range.
IQOS ILUMA PRIME New
Next level forward.
Our most refined and advanced device ever. Bladeless. Clean. Effortless. Styled to the last detail.
IQOS ILUMA New
Familiar Design. Enhanced experience.
Known and loved design. Bladeless, clean, effortless.
IQOS ILUMA ONE New
Effortless. Affordable. Pocket-sized.
An enhanced and practical next level experience.