
IQOS ILUMA breakthrough technology.
Meet next level smoke-free innovation with IQOS ILUMA.

Next level smoke-free.
With the help of a few technological breakthroughs, IQOS ILUMA allows you to go smoke-free.
IQOS ILUMA’s new SMARTCORE Induction SystemTM is completely bladeless, with easy tobacco and nicotine stick insertion. The metal heating element heats the tobacco and nicotine from within the stick, using induction. So, the tobacco or nicotine is heated instead of being burned.
IQOS ILUMATM is designed to be used only with tobacco or nicotine sticks. Do not use IQOS ILUMATM and SMARTCORE sticks with previous IQOS generations, as this may cause damage to your device.


Next level technology.

Shop the range.

IQOS ILUMA PRIME
Next level forward.
Our most refined and advanced device ever. Bladeless. Clean. Effortless. Styled to the last detail.

IQOS ILUMA
Familiar Design. Enhanced experience.
Known and loved design. Bladeless, clean, effortless.

IQOS ILUMA ONE
Effortless. Affordable. Pocket-sized.
An enhanced and practical next level experience.