Discover IQOS ILUMA.
Next level smoke-free.
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level.
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the tobacco stick without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
The all-new IQOS ILUMA rethinks the rules of heating tobacco.
![A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.](https://dnnfp2w4ej81g.cloudfront.net/images/kura/iluma/discover-iluma/IQOS_ILUMA_Discover-Iluma_Promo_ProductCards_FullBleed_PeopleNoConsumables_Desktop_2x.jpg?d=0)
IQOS ILUMA PRIME New
Most advanced device
Intuitive by design, effortless and clean.
![An IQOS ILUMA Pocket Charger and Holder.](https://dnnfp2w4ej81g.cloudfront.net/images/kura/iluma/discover-iluma/IQOS_ILUMA_Discover-Iluma_Promo_ProductCards_ImageRight_PeopleNoConsumables_Desktop_2x.jpg?d=0)
![An IQOS ILUMA ONE device.](https://dnnfp2w4ej81g.cloudfront.net/images/kura/iluma/discover-iluma/IQOS_ILUMA_Discover-Iluma_Promo_ProductCards_ImageLeft_PeopleNoConsumables_Desktop_2x.jpg?d=0)
The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobaccofrom within the tobacco stick but without any ash or smell of smoke – and no need to clean the device after use.
![An illustation showing SMARTCORE INDUCTION SYSTEM™ technology](https://dnnfp2w4ej81g.cloudfront.net/images/kura/iluma/iluma-teasing-page/IQOS_IQOS_ILUMA_LaunchCampaign_NBWDCE2-TeasingLP-Tile5-Grid1-Variant1-People-No_HEETS_en-oc_Desktop_Standard.jpg?d=0)
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