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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

Free next day delivery - Order within
Free & quick delivery - 1-3 working days
Money-back on IQOS devices - If not satisfied after use

All about IQOS

A smoke-free alternative.

The latest IQOS ILUMA breakthrough technology is taking heated tobacco and nicotine to the next level. The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco and nicotine from within the tobacco stick without any smoke or ash, less smell than cigarettes and no need to clean the device after use. The all-new IQOS ILUMA rethinks the rules of heating tobacco and nicotine SMARTCORE sticks.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
IQOS ILUMA PRIME

Most advanced device

Intuitive by design, effortless and clean.

Buy IQOS ILUMA PRIME

Buy IQOS ILUMA PRIME

A Jade IQOS ILUMA Pocket Charger and Holder.
IQOS ILUMA

Familiar. Enhanced.

Familiar design. Enhanced experience.

Buy IQOS ILUMA

Buy IQOS ILUMA

A Jade IQOS ILUMA ONE device.
IQOS ILUMA ONE

Pocket-sized.

Small but perfectly formed.

Buy IQOS ILUMA ONE

Buy IQOS ILUMA ONE

The SMARTCORE INDUCTION SYSTEM™ technology


The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco and nicotine
from within the SMARTCORE stick but without any ash or smell of smoke – and no need to clean
the device after use.
An illustation showing SMARTCORE INDUCTION SYSTEM™ technology

Hard to choose?

Let us take you through 3 new possibilities.
Do not use IQOS ILUMA™ and SMARTCORE-sticks with previous IQOS™ generations, as this may cause damage to your device. SMARTCORE-sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.
See important information.
A smiling woman with an IQOS ILUMA device

60-days money-back guarantee
on any IQOS ILUMA

When you buy, you will get 60-days money-back guarantee.
Not satisfied? You will get a full refund when you return the IQOS.

A woman with an IQOS box.

Buy now. Pay later

Buy IQOS today using Klarna and pay over time.
A simple and easy way to get started on your smoke-free future