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Ready to try IQOS?

Welcome to the smoke-free future.

IQOS heats tobacco or nicotine SMARTCORE STICKS™ instead of burning them.

Get to know IQOS

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

Luis

Switched to IQOS in 2018

IQOS makes no smoke, so my partner is more comfortable around me.

Real adult consumer who was rewarded for providing the testimonial

Visual representation of how IQOS works

Pierluigi

Switched to IQOS in 2020

I love to stylize it. IQOS suits my style.

Real adult consumer who was rewarded for providing the testimonial

Visual representation of how IQOS works