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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

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New to you. Next level satisfaction.

IQOS heats tobacco and gives you a real taste experience.

Welcome to a world without the smell of smoke.

  • No smell of cigarette smoke

  • Heats tobacco instead of burning it

  • Real taste experience

Show me how IQOS works.

IQOS is an easy and intuitive pocket-sized electronic device that uses a heating blade to heat tobacco sticks. The heat releases the flavor of the tobacco and also creates a vapor.