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use
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New to you. Next level satisfaction.
IQOS heats tobacco and gives you a real taste experience.
Welcome to a world without the smell of smoke.
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No smell of cigarette smoke
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Heats tobacco instead of burning it
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Real taste experience
Show me how IQOS works.
IQOS is an easy and intuitive pocket-sized electronic device that heats the tobacco sticks.
The heat releases the flavor of the tobacco and also creates a vapor.
Watch the video below to see how IQOS works or read about it here.
Important information: IQOS is not risk-free.
IQOS ILUMA PRIME New
Next level forward.
Discover our new IQOS ILUMA series that bring your experience to the next level
Compare IQOS devices.
Let us take you through 3 new possibilities in 4 different colors.
New
IQOS ILUMA PRIME
Refined and advanced.
New
IQOS ILUMA
Familiar and enhanced.
New
IQOS ILUMA One
Pocket-sized and ideal on the go.
Do not use SMARTCORE-sticks with previous IQOS™ generations, as this may cause damage to your device. SMARTCORE-sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.
See important information.
See important information.
Join us in celebrating 5 years of IQOS in Sweden
Something is coming
This year we are celebrating half a decade of heated tobacco, real taste experience with
no cigarette smell.
Worldwide, IQOS has reached a 10 year milestone in its journey for a better future and
next
level satisfaction.
Your style. Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessories