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Buy nowWhat is IQOS?
IQOS heats real tobacco and delivers a cigarette-like experience, offering adult smokers a smoke-free alternative without fire, ash and smoke smell.
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Alternative to smoking
A change in perspective is all it takes. Whether you are an adult smoker looking for a smoke-free alternative, or you have already made the switch. Welcome to a world with IQOS.
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IQOS 3 DUO
Our IQOS 3 DUO gives you a smoke-free experience with real tobacco during the whole day.
The science behind IQOS
IQOS heats tobacco without burning it, find out more about the research behind the innovative smoke-free alternative.
Try IQOS for 60 days
Try IQOS for 60 days and return it with full refund if not satisfied.
Personalise your IQOS
Customise IQOS after style and needs. We have accessories for many different occasions with a wide range of colour combinations.
Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapor. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.