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What is IQOS?

IQOS heats real tobacco and delivers a cigarette-like experience, offering adult smokers a smoke-free alternative without fire, ash and smoke smell.

Discover IQOS
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Alternative to smoking

A change in perspective is all it takes. Whether you are an adult smoker looking for a smoke-free alternative, or you have already made the switch. Welcome to a world with IQOS.

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A blue IQOS device and holder on a wooden surface.
A golden IQOS 3 DUO.
Discover IQOS

IQOS 3 DUO

Our IQOS 3 DUO gives you a smoke-free experience with real tobacco during the whole day.

Discover IQOS 3 DUO

Discover IQOS 3 DUO

A blue IQOS device and holder on a wooden surface.

The science behind IQOS

IQOS heats tobacco without burning it, find out more about the research behind the innovative smoke-free alternative.

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A smiling man holdiing an IQOS device.

Try IQOS for 60 days

Try IQOS for 60 days and return it with full refund if not satisfied.

Try IQOS now

Line up of 4 IQOS 3 DUO and MULTI holders with customised caps

Personalise your IQOS

Customise IQOS after style and needs. We have accessories for many different occasions with a wide range of colour combinations.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.