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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

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New to you. Next level satisfaction.

IQOS heats tobacco and gives you a real taste experience.

Welcome to a world without the smell of smoke.

  • No smell of cigarette smoke

  • Heats tobacco instead of burning it

  • Real taste experience

Show me how IQOS works.

IQOS is an easy and intuitive pocket-sized electronic device that heats the tobacco sticks.
The heat releases the flavor of the tobacco and also creates a vapor.

Watch the video below to see how IQOS works or read about it here.

Important information: IQOS is not risk-free.
A jade green IQOS ILUMA PRIME holder and a matching device with a TEREA stick inserted.

Next level forward.

Discover our new IQOS ILUMA series that bring your experience to the next level

Buy now Discover ILUMA

Buy now Discover ILUMA

Compare IQOS devices.

Let us take you through 3 new possibilities in 4 different colors.
Do not use SMARTCORE-sticks with previous IQOS™ generations, as this may cause damage to your device. SMARTCORE-sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.
See important information.
A IQOS ILUMA with pink holder

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Mix and match as you go our widest range of accessories. Ever.

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