Heat not Burn
IQOS Heat Control™ Technology heats tobacco rather than burning it, delivering the taste of tobacco without fire, without ash and without the smoke smell generated from cigarette smoking.
More about IQOS
IQOS heats real tobacco and delivers a cigarette-like experience, without fire, ash and smoke smell.
Our IQOS Family
The IQOS 3 is here with an ergonomic and modern design, shaped with the latest technology for an optimal heat-not-burn experience. IQOS 3 consists of two parts; the Pocket Charger and the Holder. IQOS 3 is used together with a heatstick which contains tobacco. With IQOS 3, 20 heatsticks can be used before the Pocket Charger needs charging.
The IQOS 3 MULTI is an integrated solution with the Holder and the Pocket Charger all in one. With the IQOS 3 MULTI charging is not needed between every use of the Holder. The battery needs charging only after the usage of 10 heatsticks. IQOS 3 MULTI is a perfect compliment to the IQOS 3 for days on the go.
Every element counts
Behind each IQOS device, there are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. HeatControl™ Technology heats tobacco up to 350⁰C, instead of burning it - releasing nicotine and the taste of tobacco.
Make IQOS Personal:
Customise IQOS after style and needs. We have accessories for many different occasions with a wide range of colour combinations.
HEETS is a new way to use tobacco and is available in five different flavours.
Designing a smoke-free future.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to a new alternative.