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IQOS

A new smoke free alternative

NOT A VAPE,
NOT AN E-CIGARETTE

A new smoke free alternative

NOT A VAPE,
NOT AN E-CIGARETTE

What is IQOS

A smoke-free tobacco experience

IQOS heats real tobacco and delivers a cigarette-like experience, without fire, ash and smoke smell. IQOS is a smoke-free alternative to cigarettes.

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A change in perspective is all it takes.

A change in perspective is all it takes. Welcome to a world with IQOS.

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IQOS just got better

IQOS 3 with Charger
IQOS 3 with Charger

IQOS DUO Logo

We have listened to your feedback and optimised the smoke-free tobacco experience with IQOS.

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IQOS Family

IQOS 3 Duo product and logo

The elegant and compact style of IQOS now provides two consecutive uses without any Holder recharge. A total of 20 uses before needing to recharge with cable.

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IQOS 3 Multi product and logo

A perfect complement to IQOS 3 DUO when you are on the move. A total of 20 uses before needing to recharge with cable.

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Every element counts

Behind each IQOS device, there are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. HeatControl™ Technology heats tobacco up to 350⁰C, instead of burning it - releasing nicotine and the taste of tobacco.

GET THE FACTS ABOUT IQOS

Make IQOS Personal

Customise IQOS after style and needs. We have accessories for many different occasions with a wide range of colour combinations.

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HEETS

HEETS is a new way to use tobacco and is available in eight different flavours.

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Designing a smoke-free future.

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to a new alternative.

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  • English

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.

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Sorry!
This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.