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Embrace
Swedish Summer
Tell us your favorite Swedish Summer activity to win IQOS ILUMA PRIME + Mobile Photo Printer*
Celebrate the magic of Midsummer with IQOS! Tell us your favorite Swedish Summer activity to win IQOS ILUMA PRIME + Instax photo printer and capture your summer moments in style.*
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What makes IQOS different?
IQOS heats tobacco and nicotine instead of burning it. Welcome to a world without the smell of smoke.
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No smell of smoke
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Heats tobacco & nicotine without burning it
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No second-hand smoke and no ash
Important information: IQOS is not risk-free.
IQOS ILUMA series
Innovative technology.
Learn more about the latest IQOS ILUMA devices, with an innovative induction heating system
Compare IQOS devices.
Let us take you through 3 possibilities in 4 different colors.
IQOS ILUMA PRIME
Refined and advanced.
IQOS ILUMA
Familiar and enhanced.
IQOS ILUMA One
Pocket-sized and ideal on the go.
Do not use SMARTCORE-sticks with previous IQOS™ generations, as this may cause damage to your device. SMARTCORE-sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.
See important information.
See important information.
Join us in celebrating
5 years of IQOS in Sweden
This year we are celebrating half a decade of heated tobacco, real taste experience with
no cigarette smell.
Worldwide, IQOS has reached a 10 year milestone in its journey for a better future and
next
level satisfaction.
Your style. Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessories