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50% off IQOS ILUMA i & acc.

Summer, It's On

Save 50% on a smoke-free summer*!
Time to explore the world without smoke.

Buy now

*Original and lowest price within the past 30 days, IQOS ILUMA i 799 SEK and IQOS ILUMA i ONE 399 SEK. Valid until 16.06.2026 or as long as stock is available. Cannot be combined with other offers.

IQOS triangle logo IQOS ILUMA i devices in Vivid Teracotta and Breeze Blue, and IQOS ILUMA i accessories on a sunset ocean IQOS key
50% off IQOS ILUMA i & acc.
Anonimus device

A NICOTINE BAN?

Many choose nicotine pouches, e-cigarettes and heated tobacco as an alternative to smoking.

What do you choose?

New EU legislation could see these alternatives disappear. But every citizen has a chance to give their input before new rules are proposed. Take part online is easy - Your voice can make a big difference.

Make your voice heard Arrow

Summer Boost

Save 50% on smoke-free deals & accessories.

IQOS ILUMA i devices Vivid Teracotta and Breeze, and IQOS ILUMA i accessories against a gradient background

Take me straight to the shop

Find all our products
right here.

IQOS devices

More Electric Surprises await

Coming up on June 17th

A man behind an IQOS logo

Summer Boost

Save 50% on smoke-free deals & accessories.

IQOS ILUMA i devices Vivid Teracotta and Breeze, and IQOS ILUMA i accessories against a gradient background

Take me straight to the shop

Find all our products
right here.

IQOS devices

More Electric Surprises await

Coming up on June 17th

A man behind an IQOS logo

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA i PRIME Holder and Pocket Charger
New

IQOS ILUMA i ONE

Charger

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

399.00 SEK

  • Minus Touch Screen
  • Minus Pause Mode
  • Minus FlexBattery
  • Tick FlexPuff
  • Tick AutoStart
  • Tick 20 consecutive uses
Buy now

New

IQOS ILUMA i

Charger

IQOS ILUMA i

Familiar design. Enhanced experience.

799.00 SEK

  • Tick Touch Screen
  • Tick Pause Mode
  • Tick FlexBattery
  • Tick FlexPuff
  • Tick AutoStart
  • Tick Up to 3 consecutive uses*
Buy now

IQOS ILUMA i PRIME Holder and Pocket Charger
New

IQOS ILUMA i PRIME

IQOS ILUMA i PRIME Holder and Pocket Charger

IQOS ILUMA i PRIME

Most refined and advanced.

1,099.00 SEK

  • Tick Touch Screen
  • Tick Pause Mode
  • Tick FlexBattery
  • Tick FlexPuff
  • Tick AutoStart
  • Tick Up to 3 consecutive uses*
Buy now

Compare the range

*Only available in Performance Mode when pause is not activated.

Ready to find your IQOS match?

Discover the right IQOS for you in just 6 clicks. Your perfect match and a special surprise awaits!

Find your match

What makes IQOS different?

IQOS heats tobacco and nicotine instead of burning it. Welcome to a world without the smell of smoke.

  • flames

    No smell of smoke

  • contact iqos live chat

    Heats tobacco & nicotine without burning it

  • contact iqos phone call

    No second-hand smoke and no ash

Show me how IQOS works.

IQOS is an easy and intuitive pocket-sized electronic device that heats the tobacco & nicotine SMARTCORE sticks. The heat releases flavor & nicotine and also creates a vapor.

Watch the video below to see how IQOS works or read about here.

Learn more

Buy
Important information: IQOS is not risk-free.
A garnet red IQOS ILUMA i PRIME holder and a matching device.

IQOS ILUMA series

Innovative technology.

Learn more about the latest IQOS ILUMA devices, with an innovative induction heating system

Buy now Discover ILUMA

Buy now Discover ILUMA

IQOS ILUMA i User Guide

60 days money-back guaranteed

We always offer 60 days money-back guarantee on all IQOS ILUMA devices,*.

If you are not satisfied with your purchase, you can return it and get your money back within 60 days.

Buy

*Applies when you register your IQOS.

Do not use SMARTCORE-sticks with previous IQOS™ generations, as this may cause damage to your device. SMARTCORE-sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.
See important information.
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