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FAQ

Heat not Burn Technology

What kind of product is IQOS?
IQOS is a new alternative to use tobacco for adult smokers who would otherwise continue to smoke. It is not for people who have quit smoking or have never smoked.

IQOS is our most advanced product for use of smoke-free tobacco (heatsticks), that heats tobacco electronically instead of burning it. The heating releases a vapour that consists of tobacco and nicotine.

Use of IQOS is intended for adults only. See the Important Information section for more details.
Is using IQOS safe or risk-free?
No, IQOS is used with smoke-free tobacco (heatsticks). Tobacco damages you health and is addictive. If you are concerned about the health effects of tobacco use, your best option is to quit tobacco and nicotine use altogether.
How do you measure the number of IQOS users?
We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Will IQOS help me quit smoking?
No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit smoking altogether.
Does IQOS produce smoke?
No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.
What is the difference between smoking and using IQOS?
IQOS is a new way to use tobacco and an alternative to smoking. IQOS heats up the tobacco instead of burning it. The heating process releases tobacco and nicotine without fire, ash or smoke.

Use of IQOS is not risk-free, since it is used with tobacco (heat sticks). Tobacco is a product that damages your health and is addictive. If you are concerned about the health effects of tobacco, your best option is to quit tobacco altogether.
Can I use cigarettes with IQOS device?
No you should not. IQOS device has been designed to be used with heatsticks, branded HEETS. It is only by using the products together that we can guarantee the IQOS experience.

All our product related scientific studies are based on the use of IQOS together with our heatsticks (HEETS).
Is use of IQOS risk free?
No. Use of IQOS is not risk-free. It is used with tobacco (heatsticks). Tobacco is a product that damages your health and is addictive. The best way to reduce tobacco related health risks is to quit tobacco use altogether.
If I have any further questions, who should I contact?
For any assistance, please, contact our IQOS Suppport:
Phone: 020- 25 10 10
Email: contact.se@iqos.com
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