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What is IQOS? - FAQs

IQOS is an alternative for adult smokers who would otherwise continue to smoke, to experience tobacco in a new way. IQOS is based on Heat not Burn technology, which means that the tobacco is heated instead of burned. IQOS is our most advanced product for the use of smokeless tobacco, without fire and ash. IQOS has a heating blade that allows the tobacco to reach a precisely controlled temperature range below 350 °C. The heating releases a vapor that contains tobacco and nicotine, but since the tobacco is not burned, no smoke or smoke odor is produced.

IQOS is an alternative for adult smokers who would otherwise continue to smoke cigarettes. IQOS is not for people who have never smoked or who have quit using tobacco. IQOS is intended exclusively for use by adults. See the Important Information section for more details
IQOS offer two IQOS versions on the Swedish market: IQOS 3 DUO and IQOS 3 MULTI.

If you want to read more about the differences between IQOS smoke-free products, please visit the page compare IQOS models.
IQOS is a completely new way of using tobacco and an alternative to smoking cigarettes. IQOS heats the tobacco in heatsticks instead of burning it. The heating releases tobacco and nicotine without fire, ash or smoke and without smoke odor. Tobacco is a product that damages health and is addictive. The best way to reduce tobacco-related health risks is to completely stop using tobacco.
No, IQOS contains real tobacco and not nicotine liquid. IQOS heats the tobacco instead of burning it. IQOS generates tobacco vapour containing nicotine and real tobacco flavour.
No, IQOS is not a tool to quit smoking. If you are worried about the health effects of smoking, the best option is to stop completely.
No, IQOS produces no smoke because it heats the tobacco electronically instead of burning it. The heating releases a vapor which is what is seen when an IQOS is used.
No, IQOS is designed to be used with heatsticks. It is only by using the products together that we can guarantee the full IQOS experience. All our product-related studies are based on the use of IQOS together with our heatsticks.
No, IQOS is used with smoke-free tobacco (heatsticks). Tobacco is a product that damages health and is addictive. The best way to reduce tobacco-related health risks is to completely stop using tobacco.
No, IQOS users should respect local regulations and use common sense as to where, and close to who, they use IQOS. Although the composition of the tobacco vapor created during IQOS use differs from cigarette smoke, the same restrictions apply in Sweden. Since July 1, 2019, indoor use of heated tobacco products and e-cigarettes in public places has been banned. The same applies outside restaurants and cafés and near entrances to public places. Thus, IQOS is not allowed in these places.
IQOS and all accessories are sold here on our website and in our own stores. In the IQOS stores, you can also get support and answers to any questions. The IQOS stores are located in the following places:
  • IQOS Flagship Store: Sturegallerian, STUREPLAN 4, 111 45 Stockholm
  • IQOS Pavilion: STUREPLAN Birger Jarlsgatan 21, 111 45 Stockholm
  • IQOS Store Göteborg: Kungsgatan 56, 41108 Göteborg
  • IQOS Pop-up Malmö: Hansagallerian, Stora Nygatan 50-56, 211 37 Malmö

    In addition to our own stores, there are IQOS and heatstick retailers all over Sweden. The list is updated regularly, click here to find your nearest retailer.
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    This website is intended only for users of nicotine or tobacco products who are over 18.

    This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.