Next level smoke-free
IQOS is an electronic device that heats tobacco, releasing the true flavor of tobacco, without fire, ash and cigarette smoke smell
IQOS leaves no smoke smell
on hands, hair and clothes
IQOS has no second-hand
smoke and no ash
IQOS gives real tobacco
taste and satisfaction
How IQOS works
Get to know IQOS for a better experience.
Dive into our video to learn more.
Science meets dedication
More than 400 scientists are working on state-of-the-art heated tobacco systems for adult smokers to provide them with an alternative choice than continued smoking.
Important information: IQOS is not risk-free.