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Discover IQOS.
WHAT IS IQOS?
IQOS is our innovative alternative to smoking. Choosing to heat tobacco, rather than burning it, is what sets IQOS apart from cigarettes.
Through heating we are able to accentuate the tobacco taste. IQOS is a smoke-free alternative with a patented technology without fire, ash or smoke smell. With nothing being lit with fire, there's also no fire or ash. The result is an experience of real tobacco for adults who would otherwise continue to smoke.
The technology used is called IQOS HeatControl™ Technology and has been developed after 10 years of research.
More about HeatControl™
The technology used is called IQOS HeatControl™ Technology and has been developed after 10 years of research.
More about HeatControl™
IQOS is a heated tobacco device and belongs to the heat-not-burn category. Included in the category are IQOS and heatsticks, a special designed tobacco product. What's important is that heated tobacco products do not reach the high temperatures where tobacco is burnt. Read more about heated tobacco and how IQOS works below.
How IQOS works
How IQOS works
Milestones for a smoke free Sweden
2019
2014
2009
2008
2007
2019
IQOS is launched in Sweden as a smoke-free alternative that is used together with our tobacco, heatsticks.
2014
PMI's first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI's research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Want to know more about IQOS?
We are here to help you! Get to know more about IQOS and Heated tobacco on your own terms.
Try before you buy
Try IQOS at home for 60 days with full refund if not satisfied. Does not apply to tobacco.
Find our stores
Want to talk to us or get a product demonstration? Visit our store page to find stores near you.
The Science behind IQOS
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on alternatives to cigarettes.
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