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Hands placing an iqos 3 duo kit in a box

Technology for a smoke-free future.

We developed a new way of using tobacco. The result is IQOS.

close-up shot of a black woman holding an iqos device

Tested to the highest standards.

A great idea is only great if it works. That’s why we spent more than 10 years of researching the development of heated tobacco and IQOS.

It took us 18 non-clinical and 10 clinical studies involving thousands of participants to gather the data. These scientific assessments gave us the answers we needed to develop IQOS.

close-up shot of hands holding a blue iqos device
man sitting a couch holding an iqos 3 duo box

This is how IQOS works

IQOS uses HeatControlTM Technology.
The technology heats tobacco at a lower temperature without combustion.

This creates a vapor of tobacco taste and nicotine without the fire, ash or smoke-smell. The tobacco vapor consists instead of water and glycerin.

Why heating?

It’s a simple change. The primary cause of diseases from smoking are connected to the harmful chemicals, the tobacco release when you burn it around 800°C.

IQOS only heats tobacco to 350°C to release the taste and nicotine - without combustion or secondhand smoke.

iqos 3 duo box, a box, and a file lying on a small table
man sitting a couch holding an iqos 3 duo box

This is how IQOS works

IQOS uses HeatControlTM Technology.
The technology heats tobacco at a lower temperature without combustion.

This creates a vapor of tobacco taste and nicotine without the fire, ash or smoke-smell. The tobacco vapor consists instead of water and glycerin.

Why heating?

It’s a simple change. The primary cause of diseases from smoking are connected to the harmful chemicals, the tobacco release when you burn it around 800°C.

IQOS only heats tobacco to 350°C to release the taste and nicotine - without combustion or secondhand smoke.

iqos 3 duo box, a box, and a file lying on a small table