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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

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Brilliant gold IQOS 3 DUO holder and charger on a digital music production panel

Tobacco Meets Modern Technology

The technology goes hand in hand with the science. We have developed a whole new way of using tobacco by combining science and technology. The result is IQOS.

White IQOS 3 DUO holder and charger on a picnic table

IQOS is tested to the highest standards

We have spent more than 10 years of research . Without the research and work, the development of the heated tobacco and IQOS would not have been possible. IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants

Black IQOS device on a blue book
IQOS DUO holder heats up to 350°C

Long term studies about IQOS

Once IQOS is available in the market, the resarch moves from being conducted in a pre-market setting to a real world post market setting. We look at how the product is being used and by whom in order to complement our pre-market finding and to do our best to identify and prevent use or uptake by unintended audidences.

Brilliant gold IQOS 3 Duo holder and charger on a leather wallet
IQOS DUO holder heats up to 350°C

Heating technology

IQOS HeatControl™ Technology heats tobacco to a lower temperature ensuring that burning does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings a real tobacco experience without the fire, ash or smoke smell.

Cigarette burns at 800°C
Illustration contrasting effects of cigarette smoke versus IQOS on indoor air quality.

Secondary smoke

When tobacco burns smoke is generated and lot of this smoke goes into the air around. Smoke-free alternatives do not burn tobacco and do not produce smoke.

Brilliant gold IQOS 3 DUO holder and charger next to a plate of strawberries