Technology for a smoke-free future.
We developed a new way of using tobacco. The result is IQOS.
Tested to the highest standards.
A great idea is only great if it works. That’s why we spent more than 10 years of researching the development of heated tobacco and IQOS.
It took us 18 non-clinical and 10 clinical studies involving thousands of participants to gather the data. These scientific assessments gave us the answers we needed to develop IQOS.
This is how IQOS works
IQOS uses HeatControlTM Technology.
The technology heats tobacco at a lower temperature without combustion.
This creates a vapor of tobacco taste and nicotine without the fire, ash or smoke-smell. The tobacco vapor consists instead of water and glycerin.
It’s a simple change. The primary cause of diseases from smoking are connected to the harmful chemicals, the tobacco release when you burn it around 800°C.
IQOS only heats tobacco to 350°C to release the taste and nicotine - without combustion or secondhand smoke.