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Tobacco Meets Modern Technology
The technology goes hand in hand with the science. We have developed a whole new way of using tobacco by combining science and technology. The result is IQOS.
Guided by Science
Our vision is to change the lives of millions of smokers, who would otherwise continue to smoke. Hundreds of scientists and engineers at PMI's global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, the innovative electronic device that heats tobacco instead of burning it. Heated tobacco produces a tobacco vapor that delivers tobacco taste and nicotine.
IQOS is tested to the highest standards
We have spent more than 10 years of research . Without the research and work, the development of the heated tobacco and IQOS would not have been possible. IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants
Long term studies about IQOS
Once IQOS is available in the market, the resarch moves from being conducted in a pre-market setting to a real world post market setting. We look at how the product is being used and by whom in order to complement our pre-market finding and to do our best to identify and prevent use or uptake by unintended audidences.
Heating technology
IQOS HeatControl™ Technology heats tobacco to a lower temperature ensuring that burning does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings a real tobacco experience without the fire, ash or smoke smell.
Secondary smoke
When tobacco burns smoke is generated and lot of this smoke goes into the air around. Smoke-free alternatives do not burn tobacco and do not produce smoke.
