New to you. Next level satisfaction.
IQOS heats tobacco and gives you a real taste experience.
Welcome to a world without the smell of smoke.
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No smell of cigarette smoke
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Heats tobacco instead of burning it
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Real taste experience
Show me how IQOS works.
IQOS is an easy and intuitive pocket-sized electronic device that heats the tobacco sticks.
The heat releases the flavor of the tobacco and also creates a vapor.
Watch the video below to see how IQOS works or read about it here.
![](https://dnnfp2w4ej81g.cloudfront.net/images/kura/iluma/homepage/IQOS_ILUMA_Homepage_How-it-works_Default_Global_Desktop_2x.jpg?d=0)
Compare IQOS devices.
Let us take you through 3 new possibilities in 4 different colors.See important information.
![IQOS timeline banner](https://dnnfp2w4ej81g.cloudfront.net/images/10y_anniversary/IQOS-timeline-banner-devices.jpg?d=0)
Join us in celebrating 5 years of IQOS in Sweden
Something is coming
This year we are celebrating half a decade of heated tobacco, real taste experience with
no cigarette smell.
Worldwide, IQOS has reached a 10 year milestone in its journey for a better future and
next
level satisfaction.
![A IQOS ILUMA with pink holder](https://dnnfp2w4ej81g.cloudfront.net/images/kura/iluma/homepage/IQOS_ILUMA_PDP_Accesories_ContentBlock_Simple_Right_PeopleNoConsumables_Desktop_2x.jpg?d=0)
Your style. Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessories