WHAT IS IQOS?
IQOS is our innovative alternative to smoking. Choosing to heat tobacco, rather than burning it, is what sets IQOS apart from cigarettes.
The technology used is called IQOS HeatControl™ Technology and has been developed after 10 years of research.
More about HeatControl™
How IQOS works
IQOS is launched in Sweden as a smoke-free alternative that is used together with our tobacco, heatsticks.
PMI's first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI's research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Try before you buy
Try IQOS at home for 60 days with full refund if not satisfied. Does not apply to tobacco.
Find our stores
Want to talk to us or get a product demonstration? Visit our store page to find stores near you.
The Science behind IQOS
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on alternatives to cigarettes.
Help when you
Discover our services
Whether you're happy to help yourself or need expert coaching, we are here to support you.
How-to videos, step-by-step guidance, tools and techniques to help you get the best out of your device.
Your IQOS Expert
Enjoy one-to-one support as you get set up with your device with your personal IQOS Expert.