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Replacing Cigarettes with Smoke Free Alternatives

There are a range of smoke free alternatives for adult smokers who would otherwise continue to smoke. Here are some helpful information about smoke free alternatives.

What are the different options for smoking alternatives?

E-cigarettes are one of the alternatives to cigarette. They do not contain tobacco, but rather, use e-liquids that are generally flavored. The e-liquids are heated in order to generate an aerosol, or what some users may call, vapor. There is a very wide range of e-cigarettes and e-liquids on the market, all with varying performance.

There is also another type of cigarette alternative called heated tobacco which uses real tobacco. Innovative technology heats the tobacco in the device to a specific temperature, which also means there’s nothing actually being lit with fire. This prevents combustion from happening and as a result, heated tobacco have the same difference from cigarettes as e-cigarettes of being smoke-free. IQOS is a heated tobacco device with years of scientific research and testing. It’s designed to replace the experience of cigarette smoking for adults who don’t want to quit.

IQOS utilizes a innovative technology called HeatControl™ to precisely control the heating temperature of specially designed heatsticks, called HEETS.

How does IQOS work?

IQOS heating technology heats the tobacco instead of burning it. IQOS only heats the tobacco to 350 degrees, which prevents the tobacco from burning and being burned. Instead a vapor is formed where tobacco taste and nicotine are released. A cigarette can reach temperatures around 800 degrees when the tobacco burns.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.