All about IQOS.
A smoke-free alternative
WITHOUT SMOKE
IQOS is an electronic device that heats tobacco and nicotine, releasing the flavors, without fire, ash and cigarette smoke smell.
Learn about IQOS
How IQOS works
Get to know IQOS for a better experience.
Dive into our video to learn more.
Science meets dedication
More than 400 scientists are working on state-of-the-art heated tobacco and nicotine systems for adult smokers to provide them with an alternative choice than continued smoking.
Important information: IQOS is not risk-free.
All benefits included.
When you buy your IQOS, we automatically register it.
Why? So you can get all of this: