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What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction*, with no ash and less smell than cigarettes.
Shop IQOS devices* 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
All about IQOS.
A smoke-free alternative
WELCOME TO IQOS WORLD
WITHOUT SMOKE
IQOS is an electronic device that heats tobacco and nicotine, releasing the flavors, without fire, ash and cigarette smoke smell.
WITHOUT SMOKE
IQOS is an electronic device that heats tobacco and nicotine, releasing the flavors, without fire, ash and cigarette smoke smell.
Learn about IQOS
IQOS leaves no smoke smell
on hands, hair and clothes
IQOS has no second-hand
smoke and no ash
IQOS is used with tobacco or tobacco-free SMARTCORE-sticks
How IQOS works
Get to know IQOS for a better experience.
Dive into our video to learn more.
Don’t miss a moment!
Unlock 100 SEK off your first IQOS device and dive into a world of exclusive offers, exciting events, and unforgettable celebrations!
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA i PRIME
IQOS ILUMA i PRIME
Most refined and advanced.
1099 SEK-
Touch Screen
-
Pause Mode
-
FlexBattery
-
FlexPuff
-
AutoStart
-
Up to 3 consecutive
uses*
New
IQOS ILUMA i
IQOS ILUMA i
Familiar design. Enhanced experience.
799 SEK-
Touch Screen
-
Pause Mode
-
FlexBattery
-
FlexPuff
-
AutoStart
-
Up to 3 consecutive
uses*
New
IQOS ILUMA i ONE
IQOS ILUMA i ONE
Pocket sized. All-in-one design.
399 SEK-
Touch Screen
-
Pause Mode
-
FlexBattery
-
FlexPuff
-
AutoStart
-
20 consecutive uses
*Only available in Performance Mode when pause is not activated.
More to discover with Services & Benefits
Care you can count on, privileges to inspire you.
Discover now
60-days money-back guarantee
on any IQOS ILUMA
When you buy, you will get 60-days money-back guarantee.
Not satisfied? You will get a full refund when you return the IQOS.
Buy now. Pay later
Buy IQOS today using Klarna and pay over time.
A simple and easy way to get started on
your smoke-free future