
What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction*, with no ash and less smell than cigarettes.
Shop IQOS devices* 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
All about IQOS.
A smoke-free alternative

WITHOUT SMOKE
IQOS is an electronic device that heats tobacco and nicotine, releasing the flavors, without fire, ash and cigarette smoke smell.
Learn about IQOS
How IQOS works
Get to know IQOS for a better experience.
Dive into our video to learn more.

Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.*Only available in Performance Mode when pause is not activated.

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