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The science and vision behind heated tobacco and IQOS
IQOS is combination between science, technology and vision.
Guided by Science
Our vision is to change the lives of millions of smokers, who would otherwise continue to smoke. Hundreds of scientists and engineers at PMI's global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, the innovative electronic device that heats tobacco instead of burning it. Heated tobacco produces a tobacco vapor that delivers tobacco taste and nicotine.
IQOS is tested to the highest standards
We have spent more than 10 years of research . Without the research and work, the development of the heated tobacco and IQOS would not have been possible. IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants.
Heating technology
IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that burning does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings a real tobacco experience without the fire, ash or smoke.Nicotine and heated tobacco
Nicotine and heated tobacco
Since IQOS uses tobacco, it also contains nicotine. Nicotine is addictive and is not risk-free. However, it is not the primary cause for the diseases induced by smoking. The primary reason for those diseases is associated with the harmful chemicals released from burning tobacco. IQOS is an alternative to smoking that works without burning the tobacco.
Long term studies about IQOS
Once IQOS is available in the market, the resarch moves from being conducted in a pre-market setting to a real world post market setting. We look at how the product is being used and by whom in order to complement our pre-market finding and to do our best to identify and prevent use or uptake by unintended audidences. We also moniters reports of health effects because the product is used by millions of adult smokers around the world.
The result.
When tobacco burns smoke is generated and lot of this smoke goes into the air around. This smoke is called secondary smoke and contains harmful substances and is also responsible for the lingering smell.
Smoke-free alternatives to cigarettes do not burn tobacco and do not produce secondary smoke. Since there is no smoke, there is also less smell. IQOS tobacco vapor consists 90% of water and glycerin.
IQOS is subject to the law for tobacco and other products in Sweden. The law includes that you are not allowed to smoke indoors or outdoors in certain public places.