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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

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Brilliant gold IQOS 3 DUO with heatsticks and charger next to binoculars on a blue blanket

The science and vision behind heated tobacco and IQOS

IQOS is combination between science, technology and vision.

Brilliant gold IQOS 3 DUO holder and charger

IQOS is tested to the highest standards

We have spent more than 10 years of research . Without the research and work, the development of the heated tobacco and IQOS would not have been possible. IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants.

Illustration of particles emitted from a cigarette
Stellar blue IQOS 3 DUO holder and charger on a picnic table

Heating technology

IQOS HeatControl™ Technology heats tobacco to a lower temperature ensuring that burning does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings a real tobacco experience without the fire, ash or smoke.Nicotine and heated tobacco

Nicotine and heated tobacco

Since IQOS uses tobacco, it also contains nicotine. Nicotine is addictive and is not risk-free. However, it is not the primary cause for the diseases induced by smoking. The primary reason for those diseases is associated with the harmful chemicals released from burning tobacco. IQOS is an alternative to smoking that works without burning the tobacco.

The technology behind IQOS

Stellar blue IQOS 3 DUO holder with HEETS stick and charger
Brilliant gold IQOS 3 DUO on top of charger

Long term studies about IQOS

Once IQOS is available in the market, the resarch moves from being conducted in a pre-market setting to a real world post market setting. We look at how the product is being used and by whom in order to complement our pre-market finding and to do our best to identify and prevent use or uptake by unintended audidences. We also moniters reports of health effects because the product is used by millions of adult smokers around the world.

Close up of charge lights on IQOS 3 DUO holder
Brilliant gold IQOS 3 DUO holder on charger on red fabric

The result.

When tobacco burns smoke is generated and lot of this smoke goes into the air around. This smoke is called secondary smoke and contains harmful substances and is also responsible for the lingering smell.

Smoke-free alternatives to cigarettes do not burn tobacco and do not produce secondary smoke. Since there is no smoke, there is also less smell. IQOS tobacco vapor consists 90% of water and glycerin.