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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

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Your personal IQOS expert

A helping hand in getting to know IQOS.

Two people holding IQOS ILUMA devices smile as their friend looks at the IQOS app on her mobile phone.
A person opening a box containing a new IQOS ILUMA.

A little help to get you started

Discover the difference our team of personal experts can make as you switch from cigarettes to IQOS. From sharing tips to help you get started with your new device to being on hand to answer your questions, your personal expert is here to guide you and help you take the next step on your switching journey.

Ready to make the switch?

We will be with you on the journey. Your personal IQOS expert will be in touch to help you get started. All it takes is a click.

Click here for IQOS expert
A woman opening a package from IQOS.

Let us help you begin your journey

Contact an IQOS expert