Say goodbye to fire

As IQOS does not burn tobacco it creates no smoke, no secondhand smoke, no ash and less smell.*

*Important information: This product is not risk free and is used with nicotine products, which are addictive. Only for use by adults.

Real tobacco taste and satisfaction

Studies* showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.

*Source: 3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

No more cigarette smell

IQOS creates no smoke and therefore leaves less smell on your hands, hair and clothes than cigarettes.

A cleaner experience with no ash

With IQOS there’s no ash or smoke getting in the way of simple pleasures like enjoying time with your friends.