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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

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DAY 1 is today.

Welcome to the smoke-free future.

IQOS heats tobacco or nicotine SMARTCORE STICKS™ instead of burning them.

  • Flames No smell of cigarette smoke
  • Thermometer Heats tobacco and nicotine without burning it
  • Person No second-hand smoke or ash.
Get to know IQOS

Which IQOS ILUMA is for me?

Sale 100SEK off via newsletter*

ILUMA PRIME

1099.00 SEK

Learn More

Usage

  • IQOS logo Holder and Pocket charger
  • IQOS logo 2 back-to-back sessions
  • IQOS logo 20 sessions per full charge

Charging

  • IQOS logo 2h 15m to fully charge the pocket charger
  • IQOS logo Recharge your holder on the go with your pocket charger
Sale 100SEK off via newsletter*

ILUMA

699.00 SEK

Learn More

Usage

  • IQOS logo Holder and Pocket charger
  • IQOS logo 2 back-to-back sessions
  • IQOS logo 20 sessions per full charge

Charging

  • IQOS logo 2h 15m to fully charge the pocket charger
  • IQOS logo Recharge your holder on the go with your pocket charger
Sale 100SEK off via newsletter*

ILUMA ONE

399.00 SEK

Learn More

Usage

  • IQOS logo All-in-one device
  • IQOS logo 20 back-to-back sessions
  • IQOS logo 20 sessions per full charge

Charging

  • IQOS logo 1h 30m - 20 uses when Holder is fully charged

This is how IQOS works.

IQOS ILUMA’s new SMARTCORE Induction System™ is completely bladeless, with easy tobacco and nicotine stick insertion.

The metal heating element heats the tobacco and nicotine from within the stick, using induction. So, the tobacco or nicotine is heated instead of being burned.

IQOS ILUMA™ is designed to be used only with tobacco or nicotine sticks. Do not use IQOS ILUMA™ and SMARTCORE sticks with previous IQOS generations, as this may cause damage to your device.

Visual representation of how IQOS works
Over 60%

Over 60% of consumers agree that IQOS ILUMA produces significantly less smell compared to previous generations of IQOS.*

* 68% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

Luis

Switched to IQOS in 2018

IQOS makes no smoke, so my partner is more comfortable around me.

Real adult consumer who was rewarded for providing the testimonial

Visual representation of how IQOS works

Pierluigi

Switched to IQOS in 2020

I love to stylize it. IQOS suits my style.

Real adult consumer who was rewarded for providing the testimonial

Visual representation of how IQOS works
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