Discover the traits IQOS and heated tobacco.
IQOS and heated tobacco was created after many years of scientific and technological development.
No fire, no ash
Unlike cigarettes, IQOS does not burn tobacco and therefore no fire or ash is produced during or after the use. Adult smokers who would otherwise continue to smoke or use other nicotine products have the option of exploring different experiences than smoking cigarettes such as IQOS.
Alternative to smoking
No smoke smell
Heated tobacco togeter with IQOS does not produces smoke smell. Instead IQOS produces aerosol. Since the tobacco is heated instead of being burned, no combustion is taking place. It's the high level of temperature that is creating the combustion and hence the distinct smoke smell. Read more below about easy tips on how to remove smoke smell in your apartment.
Heatsticks - the heated tobacco
Heated tobaco offers real tobacco taste and experience without the smoke smell, ash and fire. The new way to use tobacco and are available in eight different flavours.
State of the art technology and pioneering science is the backbone of IQOS. We have developed IQOS to phase out cigarettes. The HeatControl? Technology heats the tobacco up to 350°C, without burning it. The result? The taste of real tobacco, heated not burnt.
Support when you
Discover our service program
Whether you're happy tol help or need expert coaching, we are here to support you.
Look at our instructional videos, step-by-step guides or use our diagnostic tool.
Your IQOS Expert
Enjoy one-to-one support as you get set up with your device with your personal IQOS Expert