Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our tobacco products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

Free next day delivery - Order within
Free & quick delivery - 1-3 working days
Money-back - If not satisfied after use
Close up of a chef's hands  opening a jade green IQOS ILUMA device.

The science and research behind IQOS.

IQOS is the combination between science, technology and vision.

A moss green IQOS ILUMA device.

Electronics with an impact.

Our vision is a big one. The best ones are. We want to change the lives of millions of smokers, who would otherwise continue to smoke.

Together with hundreds of scientists and engineers at our Research and Development Centers in Switzerland and Singapore, we have created IQOS.

A unique electronic device that heats tobacco instead of burning it. IQOS gives you a new vapor of tobacco taste and nicotine.

Close up of woman taking jade green IQOS ILUMA Prime device from holder.

Tested to the highest standards.

We want to create a better future for you and our planet.

That is why we constantly work to improve IQOS in all aspects - by design, technology and packaging. Recently we reduced our use of plastic in the IQOS device packaging by 93%.

A great idea is only great if it works. That’s why we spent 15 years of researching the development of heated tobacco and IQOS.

It took us 18 non-clinical and 30 clinical studies involving thousands of participants to gather the data. These scientific assessments gave us the answers we needed to develop IQOS.

Explore more on IQOS

Close up of hand taking jade green IQOS ILUMA device from holder.

Want to go smokeless?

A smiling woman with an IQOS ILUMA device

Try IQOS for 60 days

When you buy, you will get 60-days money-back guarantee.
Not satisfied? You will get a full refund when you return the IQOS.

A woman with an IQOS box.

Buy now. Pay later

Buy IQOS today using Klarna
and pay over time.
A simple and easy way to get started on your smoke-free future