The science and research behind IQOS.
IQOS is the combination between science, technology and vision.
Electronics with an impact.
Our vision is a big one. The best ones are. We want to change the lives of millions of smokers, who would otherwise continue to smoke.
Together with hundreds of scientists and engineers at our Research and Development Centers in Switzerland and Singapore, we have created IQOS.
A unique electronic device that heats SMARTCORE sticks instead of burning it. IQOS gives you a new vapor of tobacco taste and nicotine.
Tested to the highest standards.
We want to create a better future for you and our planet.
That is why we constantly work to improve IQOS in all aspects - by design, technology and packaging. Recently we reduced our use of plastic in the IQOS device packaging by 93%.
A great idea is only great if it works. That’s why we spent 15 years of researching the development of heated tobacco and IQOS.
It took us 18 non-clinical and 30 clinical studies involving thousands of participants to gather the data. These scientific assessments gave us the answers we needed to develop IQOS.