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Heatsticks - FAQs

IQOS is used with our compact and carefully designed heatsticks that deliver the taste of tobacco when heated in an IQOS. Heatsticks is designed to be used together with IQOS and it is only by using the products together that we can guarantee the full IQOS experience. In Sweden, 8 different heatstick variants are available, including 3 different menthol flavors and 5 with varying tobacco characters.
Heatsticks consist of carefully selected and finely ground tobacco that delivers optimal taste when heated. Furthermore, our heatsticks consist of:
  • Cooling plug - made of corn-based material also used in medical, food and beverage industries
  • Air flow chamber – designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug
  • Protective wrap – protective aluminum wrap which helps to deliver a consistent taste
  • Filter - similar to the mouthpiece filter of a cigarette. Made of cellulose acetate.
  • Heatsticks are designed to offer the same duration and number of puffs as a cigarette. An experience with IQOS lasts up to 6 minutes or 14 puffs, whatever comes first – the equivalent of the time normally spent on smoking a cigarette.
    Heatsticks are specially designed to work with the technology of an IQOS, they have the ideal length, diameter and design to fit with the heating blade in IQOS. This means that heatsticks is in line with the length of the heating blade and that the taste of the heated tobacco is delivered effectively.
    Heatsticks has a different taste compared to cigarettes because the tobacco is heated instead of combusted. By heating the tobacco, the taste of real tobacco is released. The taste is different and you should not compare it with the taste of cigarettes.
    Yes, heatsticks contain nicotine which is addictive. Nicotine is naturally contained in the tobacco used to make heatsticks. It is released in the vapor that is generated when an IQOS is used.
    Heatsticks do not have any expiry date. Here are a few tips on how heatsticks should be stored to preserve their quality and taste during use:
  • Do not store heatsticks in direct sunlight or expose them to humidity or humid weather conditions.
  • Make sure they are kept dry.

    Should you experience any inferior taste, please do not hesitate to contact IQOS Support by phone 020 - 25 10 10 (Monday-Friday from 09.00-18.00 and Saturday-Sunday from 10.00-18.00). You can also send an email to, start a chat conversation on our website or ask for help at the closest IQOS store.
  • If it is difficult to insert a heatsticks into the IQOS holder, you can first make sure that:
  • There are no tobacco residues stuck in the Holder
  • The heating blade has been regularly cleaned
  • The cap is fully closed.

    If the problem persists, try heating the IQOS Holder before inserting a heatstick:
  • Press the button on the Holder to start heating it
  • Let the heating run for 2-3 seconds
  • Carefully insert a heatstick

    If the problems persist, our support will be happy to help you further. Contact IQOS Support by phone 020 - 25 10 10 (Monday-Friday from 08.00-19.00 and Saturday-Sunday from 10.00-18.00). You can also send an email to, start a chat conversation on our website or ask for help at the closest IQOS store.
    • English

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    This website is intended only for users of nicotine or tobacco products who are over 18.

    This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.