Heat not Burn means that the tobacco is heated enough to release nicotine and flavours, but not enough for the tobacco to be burned. The heating process creates a nicotine-containing vapor (aerosol).
Heated tobacco is an innovative technology that enables adult smokers to use tobacco without burning it, resulting in no combustion or smoke.
Through IQOS HeatControl Technology, the IQOS device heats the tobacco up to 350°C, without burning it. The result is a cigarette-like experience, without fire, ash and smoke smell. You can read about our scientific results on the PMI website here.