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Heat not Burn Technology - FAQs

Heat not Burn means that the tobacco is heated enough to release nicotine and flavours, but not enough for the tobacco to be burned. The heating process creates a nicotine-containing vapor (aerosol).
Heated tobacco is an innovative technology that enables adult smokers to use tobacco without burning it, resulting in no combustion or smoke.

Through IQOS HeatControl Technology, the IQOS device heats the tobacco up to 350°C, without burning it. The result is a cigarette-like experience, without fire, ash and smoke smell. You can read about our scientific results on the PMI website here.
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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Sweden who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.